Both in case of SEO as well as content optimization, keywords research is always an essential part and it helps even in email marketing. But often it is hard to choose the right terms for Google. There’ve been a lot of changes in search behaviour and search guidelines in the last few years, and the rules are constantly changing. If you want your web pages, content marketing, and email marketing to provide optimal results, then you’ve got to understand how to research and use best SEO keywords in the current environment. This guide is all about understanding keyword research, from changes in searching to how to use keywords to improve content creation.
What is keyword research?
Keywords are the words that identifies what people are searching for and words and phrases that describe the topics you write about. Keyword research is the process by which you can find the terms that people enter into search engines so that you can use them for web pages, content creation, and marketing. Keywords are an important SEO ranking factor that Google uses to rank them so if you want to bring the keywords on the top then get them right, and Google will understand what your content is about.
With the help of keyword research, you can get into your customers’ heads and thus you can find the topics to include in your content strategy. When you know what your target audience is looking for, you can optimize your content in that way to get the best results.
Different types of keyword
Before you start doing keyword research and find the best SEO keyword it’s essential to understand how to classify them. One way to understand them is head, body and long tail keywords:
- Head keywords are just 1 or 2 words and have very high search volume.
- Body keywords are 2 to 3 words with a good search volume.
- Long tail keywords consist of four or more words with a low search volume.
Another set of keywords are head, modifier and tail keywords or short, medium and long tail keywords. The important factor here is specificity that means the longer the phrase, the more specific it is, and the fewer search results there’ll be when people type it in.
LSI is like search engines using word association to decide what you’re really looking for. Suppose you are searching for “books”, the search engine would use the context you provide with other search terms to decide whether you’re looking for information. It enables the search engines to provide more relevant results when people search. This is a part of a good keyword research strategy involves finding LSI keywords to use in your content.
A good tool for finding LSI keywords is LSI Graph, which gives you a longer list than the eight or so terms Google provides and hence you are able to find the best SEO keywords. While some entries will leave you in confusing but others will provide an aha moment for content creation. By using semantic keywords your content will even get more potential relevance and reach. You can even use Google keyword planner for this purpose. Thus, by using keywords you can optimize your content but you can get started by using keywords in:
- In the title: In both the actual title and the SEO title, you have to include the keyword. The title is a point from which Google determines the relevance, and it’s the clickable link you see in search results.
- In the meta description. If you don’t use an SEO tool, then it is automatically considered from the first 160 characters of your content, so that’s a good place to use keywords too. The meta description provides the description that’s below the clickable link.
- In the links and social media updates. If you’re sharing site content, then the keyword will be already part of the title, but you can also help people refine their searches by adding an appropriate hashtag, which is also your content.
In the process of using the keyword make sure to avoid keyword stuffing as it is considered as a black hat SEO tactic . You should have your main keyword in mind and then use variations. When you have completed you should check back to see if you can include additional semantic keywords without compromising readability and content effectiveness.
Now when you know how to use keyword research to choose the best SEO keywords for Google and help your target customers find your content. You should not forget to periodically perform an SEO audit to catch any errors that might be tanking your rankings and traffic. Besides that, if you find searching for the right keywords difficult then check out the reference and still if you the issue then consult the experts.