If you’re reading this, then it’s likely you’ve heard the term SEO before. But if you haven’t, then, basically SEO is an acronym, short for Search Engine Optimisation. SEO is the name given to the process in which webmasters use to rank their websites in the major search engines.
SEO is a very broad term that encompasses many different things, such as a websites layout, keywords, user experience (UX), and several other elements, which contribute to its rankings in the search engines.
When we break down SEO, we come to two distinct parts that is on-page and off-page.
Off-page is essentially the SEO work one does away from the site, such as marketing, branding, linking etc.
On-page is all the SEO work that is done on the website. This includes things such as content, layout, mobile friendly pages, etc. Both on-page and off-page are equally weighted, both contributing in the same way to a sites rankings.
So, are you interested in boosting your sites rankings? Yes, then there are several things for you to consider. In this article we will be discussing 5 of them.
1. Send Emails to Webmasters You Link To
When it comes to ranking, backlinks is one of the most important factors, but it can be a very tedious and difficult task. You have to locate optimal websites, send emails to the webmasters, and then convince them to link to your site in one capacity or the other.
It sounds quite daunting, and it is, but one way of making life easier for yourself is to send emails to websites that you link to.
It’s much easier for you to reach out to a website and let the owners/creators know that you’ve recommended their site on your page.
Note: One thing to keep in mind, is that you should never ask for a link in the email that you send out. As that’s not the reason for the email. The whole point of the email is to start a conversation. If you have a good website, with quality content on it, then he/she will see and acknowledge it. Such conversations can then lead into other opportunities like collaborations and possible guest posts.
2. Master Your Creation Process
You want your content to appeal to the reader. This should be your main goal, when it comes to SEO. The reason why we must point that out is that, when an end user adopts SEO best practices, in most cases it will bring the search engine bots to your site, to discover and index your pages. But it’s the people, they’re the ones that will read your content and comment under them. Depending on how good your content is, they may also recommend it on their social media page, or link back to it on their website. It’s the people that care about what is written on the site, not the keywords that you decide to target. So be sure to prioritise that truth.
Search engines today have advanced to the point where they are pretty good at making a determination between content aimed solely at manipulating rankings and one made for people to actually read. Using a number of ranking elements, they can determine whether or not your page adds value. So when putting together your content, you want to think about what your readers actually value.
Google loves websites that are being constantly updated. So if you run your own website, you’ll want to ensure that you are constantly adding new content to it. You want this process to be constant and formulaic.
For a large number of companies, they profit the most when they are constantly adding new pages to their blog. Be sure to do only what you can manage, so one post per week may be your limit. This is a generally accepted minimum, as you don’t want your site to go stale. You want your readers continuously excited about what you’ll next write about.
3.Target an Audience
If you want your site to grab the attention of a certain segment of society, then the site must be tailored to those people. For example, if you created a website on vehicles, wouldn’t it make sense to focus on engines, chassis, car racing, formula one, car movies and other things associated with vehicles?
If you succeed in tailoring your site to a specific set of people, then you’re more likely to be rewarded with high rankings in the search engines due to the people that visit your website.
4. Do Annual Content Audits
A content audit is basically when you take a deeper look at all your sites pages, then determine whether or not your content is to be erased, updated or consolidated.
It’s not uncommon for bloggers to erase a significant portion of their pages during an audit.
And in many cases, you’re more likely to witness a traffic increase as a result.
If you have a website running on WordPress, then the easiest way for you to carry out an audit is to use a plugin. There are many audit plugins, simply search for one, install it, then follow the onscreen instructions and it should provide you with suggestions on all your individual pages and posts.
Note: The information provided by these plugins are suggestions and not instructions. It’s up to you to assess the individual pages on your site, and to never erase anything that is pivotal to your business, even if it adds little to no real SEO value to the site.
5. Optimize Your Title Tags
One of the most important aspects of any websites SEO efforts are the title tags of each and every post. It’s the title tag that will be displayed in the search engines listings.
When constructing your title tags, you’ll want to include things like long tail keywords. Those keywords that are relevant to the post. You also want to be cognizant of the title tag limit, which is around 60 characters, for the best possible results.
While you want the titles of your posts to be accommodating to the major search engines, so you can rank on the specific keywords in the titles, you also want to construct your titles in a way that people can easily read them. After all, you’re creating your content for people to read not search engine bots.
Note: It has also been suggested that you position your keywords in the beginning of the title tag, but it’s not something you should do for certain. This may or may not help your site rankings, as it’s more of a case by case situation.
Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website https://www.compuchenna.co.uk